Advanced Analytics & Research

Let the data
speak.

You need advanced analysis. You want results quickly and explained clearly. Our consultation services are focused on practicality, speed, and impact.

Explore services
What we do

Statistical analysis
built for decisions.

We provide consultation services for advanced analytics, research methodology, and professional training — from one-on-one coaching to classroom-style instruction.

01
Correlation & Drivers Analysis
Uncover the relationships between variables and identify what truly moves the needle in your data.
02
Perceptual Mapping & RBS Scores
Visualize competitive positioning and measure relative brand strength with precision.
03
Factor Analysis & Data Reduction
Simplify complex datasets into meaningful dimensions without losing critical insight.
04
Clustering & Segmentation
Identify natural groupings in your audience or market to sharpen strategy and targeting.
05
MaxDiff & Conjoint Analysis
Understand preference and trade-offs with research techniques used by the world's leading brands.
06
Time Series Analysis
Model trends, seasonality, and forecast future performance from longitudinal data.
07
Rank Order Analysis
Make sense of ordered preference data and prioritize features, attributes, or initiatives.
08
Training & Coaching
Build internal capability — from one-on-one statistical coaching to full classroom instruction.

Meet Phil.

Philip Darling is the owner and principal consultant of Darling Consultants. He brings deep expertise in applied statistics and a rare ability to translate complex analytical findings into clear, actionable insights.

Previously, Phil served as Director of Research Analytics at Ipsos ASI — the advertising research division of one of the largest marketing research companies in the world — where he led advanced quantitative research across major global brands.

Before Ipsos, Phil was head Statistician at the College of Nurses of Ontario, Canada's largest health regulatory body, applying rigorous statistical methodology to high-stakes professional regulation.

He completed his M.Sc. in Statistics at the University of Toronto.

Philip Darling
Current
Owner & Principal Consultant
Darling Consultants
Previously
Director of Research Analytics
Ipsos ASI
Previously
Head Statistician
College of Nurses of Ontario
Education
M.Sc. Statistics
University of Toronto

We look forward
to hearing from you.

Email
Phone
Address
206 Summerhill Road
Southampton, ON  N0H 2L0
Based in
Ontario, Canada

"You need advanced analysis. You want results quickly and explained clearly. You've come to the right place."